12 Yuan A Pound Rice Organic Rice Organic Vegetables In Hangzhou Try Home Delivery – Fortified Rice,

The aftermath of the supermarket Sell , Supermarkets sell these forms, the organic produce distributor hopes of new ways to promote these prices were relatively expensive dishes.

High-end residential packaged organic food distribution
Signed Cooperation Agreement, both sides are green city park property Services Ltd and Hangzhou quality of life of agricultural products exhibition and sale Centre Limited (excellent agricultural center). Under the agreement, Green Park Community and cloves to the district property owners of apartments released by the excellent agricultural center of the menu, including vegetables, Eggs , Meat, aquatic products and seafood ingredients and imported food. Owners by telephone and notify the property visiting their needs. Excellent agricultural center after receiving feedback from the property, according to the contents of the menu to send the appropriate dishes over, and then distributed to each household by the owners of the property and home, is scheduled on Tuesdays and Fridays.

Menu is updated monthly, every three sub-packages are standard models, luxury models and leisure section. On May 28 on the menu, the prices of these three were 258, 310 yuan and 235 yuan. Liu Hua, vice president of agricultural advantages, said the participation of enterprises are selected out of center, product quality can be guaranteed Organic Food Enterprises, with meat and vegetarian dishes with a good package, are Green Food And pollution-free food grade and above, while the leisure section aimed at a single clove apartment owners are not required after cooking organic food and imported food.

Liu Hua introduction, this agreement is valid for 3 years, apartment only a pilot greenway and cloves, if cooperation is better, Greentown real estate in Hangzhou will promote this new model.

Traditional model untapped market Liu Hua said that through the traditional model, sales of organic products is difficult to be opened: in Hangzhou excellent agricultural area north of the city center Gongshu headquarters, with more than 800 enterprises of more than 2000 kinds of organic food and pollution-free food, but opened about half a year, sales of only 70 million per month, floating up and down in the break-even point.

Earlier than the priority agricultural center into the field of organic produce original Soon Food Co., Ltd. Hangzhou (consists of the original water distribution) in Hangzhou, a city building with the supermarket counter, the company’s sales manager, said Liu Jie, counter sales and not satisfactory, on sales of less than 25% of the overall distribution.

Hangzhou public Miss Xu is a loyal supporter of organic food, organic food on her table every day more than 80% share of “selling organic vegetables in Hangzhou where few, relatively small species can be little choice , I often asked friends to bring food, Huzhou and Zhoushan area back to Hangzhou. “

High cost is another obstacle. Priority list in the agricultural center on the price of organic pork is 32 yuan / kg (Hangzhou Building sold 40 yuan / kg), organic baby vegetables 11.01 yuan / kg, organic Rice 12 yuan / kg. “Original food distribution” of the Need for farmers Eggs Member price 26.8 yuan / kg, soil duck Member Price 180 / only.

Operators try to more sales model
Be see from the traditional model, the operators try more new sales approach. In addition to the cooperation and property companies, the “original food distribution” is taken by phone or online booking of models directly to your home. Liu Jie said, “the former food distribution,” can handle rechargeable 2,000 yuan membership card, as long as one day in advance reservations, the next morning can be sent free of charge, and now more than 85% of the members are requested home delivery.

Current “original food distribution” has been more than 500 members, who are generally over 30 years old housewife, at home with children or elderly persons are most common. 2-3 times per week, consumption of each member, each 200 yuan.

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